The following is a transcript of Diego Rubio from the Colombian magazine Semana, interviewing Celebrity Life Coach and Human Behavior Expert, Patrick Wanis Ph.D. about the reasons people are obsessed with celebrities, how celebrities are created and branded, why we worship celebrities but also enjoy tearing them down, and; the way that the media affects our thinking & beliefs and leads us to conform.
Diego Rubio: The first thing I would like to know is about Brangelina. Brad and Angelina are kind of a brand, and they are so important for the entertainment industry; everybody is so obsessed with them. Why? And what is it about this specific couple that gets all the attention of the public?
Dr. Patrick Wanis Well, there are two key points and what I refer to as “levels.” The first point or level is that within the entertainment industry, there are people that are always looking to create a brand, something bigger than life, something bigger than the rest of us. And what I mean by that is, Brad was once voted as the world’s sexiest man alive and Angelina was also recognized as one of the most beautiful women alive and one of the most sexiest women. So when two powerful people like this come together you have the sexiest man and the most beautiful and sexiest woman, then the public, in its mind is creating something that is a symbol of perfection. It also becomes a brand where we look up to them and we all wish, we all dream, we all aspire to be like them. Just like “Oh, I wish I could be as handsome as Brad; I wish I could be as beautiful as Angelina; I wish I could be that couple.” But the concept and identification always begins within the media. The media creates that and what I mean by the media is that today more than ever there is so much competition to get the attention of the public because there were so many magazines and media outlets competing against each other…
Diego Rubio: Within the media you are talking about?